Building Your Author Brand: Leverage Your Page Publishing Service for Platform Power

Congratulations! You’ve written your book, and now it’s time to share it with the world. But in today’s crowded market, simply publishing isn’t enough. You need a strong author platform – a digital space that connects you with readers and positions you as an authority in your genre.

The good news? Many page publishing services go beyond just printing your book. They offer tools and resources specifically designed to help you build a platform. Here’s how to leverage your page publishing service to become a discoverable author:

1. Claim Your Digital Cornerstone: A Stellar Author Website

Your website is your online home base. Most page publishing services offer website creation tools, often with pre-designed templates. Utilize these to build a user-friendly site that reflects your brand.

Here are some website must-haves:

• About You: Introduce yourself, your writing journey, and your passion for the genre.
• Books: Showcase your published works with eye-catching cover images, enticing blurbs, and purchase links.
• Blog: Share excerpts, writing tips, industry insights, and connect with readers on a deeper level.
• Contact: Make it easy for readers and media to get in touch.

2. Email Marketing: Building Relationships One Inbox at a Time

An email list is a goldmine for authors. It allows you to connect directly with your readers, share updates, announce new releases, and build anticipation.

Most page publishing services offer email marketing tools. Use them to:

• Create Opt-in Forms: Capture email addresses on your website by offering valuable freebies like short stories, excerpts, or writing resources.
• Craft Engaging Newsletters: Share updates, behind-the-scenes snippets, exclusive content, and upcoming events.
• Segment Your Audience: Tailor your emails to different reader interests for a more personalized touch.

3. Social Media Savvy: Engaging with Your Audience

Social media platforms are powerful tools for connecting with readers. But with so many options, focus on the platforms where your target audience spends time.

Your page publishing service might offer integration with popular platforms like Facebook, Twitter, or Instagram. Utilize these features to:

• Share Engaging Content: Post excerpts, author Q&As, book-related discussions, and visually appealing content like book trailers or author photos.
• Run Contests and Giveaways: Generate excitement and attract new readers with book giveaways or contests related to your genre.
• Join Author and Reader Groups: Connect with fellow authors and participate in discussions relevant to your genre.

4. Content is King (and Queen): Become a Genre Authority

Readers are drawn to authors who demonstrate expertise in their field. Position yourself as a thought leader by creating valuable content beyond your book:

• Guest Blog on Industry Websites: Reach a wider audience by contributing guest posts to blogs or websites relevant to your genre.
• Write Articles for Online Publications: Share your insights on writing, your genre, or the publishing industry with online publications.
• Participate in Online Interviews: Offer interviews to podcasts, online magazines, or book bloggers to discuss your work and connect with new audiences.

Many page publishing services offer content marketing tools, or can at least help you optimize your website content for search engines. This will make it easier for readers searching for information about your genre to discover you.

5. Leverage Your Service’s Network: Collaborate and Connect

Many page publishing services have established connections with reviewers, bloggers, and book distributors. Explore opportunities within your service to:

• Book Reviews: Look for reviewer programs or partnerships offered by your service that can get your book in front of potential readers.
• Blogger Outreach: Some services might offer tools to connect with book bloggers relevant to your genre.
• Distribution Channels: Take advantage of your service’s existing distribution network to make your book readily available to readers.

Building a strong author platform takes time and consistent effort. However, by leveraging the tools and resources offered by your Page Publishing reviews  service, you can connect with readers, establish yourself as an author, and watch your book sales soar.

Bonus Tip: Don’t underestimate the power of in-person events like book signings, author talks, or local literary festivals. These provide valuable face-to-face interactions with readers and strengthen your community connections.

Remember, building a platform is an ongoing process. Be patient, experiment, and above all, enjoy connecting with your readers!